You Don’t Need Fresh Content to Get Top Rankings! What?!

Have you ever wondered why you can go to your favorite search engine and search for highly competitive keyword phrases such as make money online, internet marketing, work at home, home business, or other similar phrases, only to find that the top results come up with many sites that don’t really have a lot of quality content and aren’t updated very often?

Isn’t frequently adding content to your blog or website the only way to get a lot of traffic and high search engine rankings?

I am sure you have been led to believe that content is all that really matters and you need to constantly update your website with fresh content, and doing this will bring in tons of traffic and will result in you making a lot of money. I know this is definitely something that most bloggers and website owners have been taught by the so called experts and gurus.

So why hasn’t that worked for you up to this point?

The reason is very easy to explain… It’s because content really is NOT all that matters! In fact, inbound links are just as important as content and are even more important when trying to rank well in the search engines. What you have been taught up until now is not entirely true!

New bloggers and website owners have it imbedded into them that they need to update their blogs and/or websites all the time with new original content. And while this is true to some extent, it really isn’t necessarily the most important thing and it is definitely not all that matters.

The reason so many of those sites you see ranking at the top of search engines for competitive keyword phrases are able to do so is because they spend a lot more time getting keyword rich inbound links instead of posting new content every day.

Now don’t get me wrong, updating your site with quality content is a very good thing to do but it doesn’t need to be done nearly as often as you might think. Content does help with your rankings and it is needed to keep visitors at your site once they are there. However, the most important factor for obtaining high search engine rankings and maximizing your traffic is to get as many inbound links as you can.

You must also remember that quality is ALWAYS more important than quantity when getting backlinks. Yes, you want as many as possible, but 10 home page links from high ranking authority sites in your niche will do more for you than 500 links from crappy unrelated sites.

Basically what I am trying to say is that you should continue to add quality content to your site when needed but you should spend a lot more of your time on getting backlinks and you will see a far greater return on your traffic, rankings, and profits!