Type Your Way to Worthwhile Backlinks

The SEO strategy I intend to use with my new sales letter page is noteworthy in one big way. I have no intention whatsoever to engage in any link trading to build my link popularity. There are no reciprocal linking pages, and I’m not sending out requests every day to other web masters. Frankly, it’s just too much effort for me.

I don’t miss it. I did link trading through an automatic service on my last sites, and it didn’t amount to much of anything. The search engines don’t give reciprocal links all that much weight anymore, and no traffic ever came from more than one or two of them anyway. So the results really weren’t worth the trouble.

This isn’t to say you shouldn’t build links, because I have every intention of doing so, just like you. You still need them just as much today as you ever did. But what you need are one-way links that don’t require you to reciprocate, and are thus worth more in the eyes of a search engine.

If you want these kinds of links, and you do, you’ll have to find something else to trade for them. With affiliate programs, for example, you trade commissions for someone putting a one-way link to your site in front of interested people. But a classical, inexpensive, and worthwhile tactic is to trade content for them.

This is called article marketing, and it’s been around for a while. Blogs, ezines, and web sites are always looking for content, and you could provide it for them. You write an article in your niche, polish it until it’s desirable for someone else to publish, then put it on a free article site or pay an article announcer to mass broadcast it. Your payment is called a resource box, which is a short blurb about you, a one-way link to your site, and a reason why someone might want to visit it.

This will give you those highly desirable one-way links you want. Plus, articles do all sorts of other things on top of that.

• When you write an article relevant to the topic of your site, it helps pre-qualify the traffic going to your site, giving you far more targeted traffic. That helps the bottom line of getting someone to your site, such as conversions, sign-ups, additional RSS syndication, or whatever your desired result happens to be.
• Demonstrating your aptitude by giving away small but useful bits of information in an article helps increase your credibility in your niche.
• Articles and their attached links are viral. The same article could be posted on a growing number sites or blogs over time, increasing your link popularity without any effort on your part across months or even years.
• If your article is used in an ezine publication, you could see a traffic spike.

For some added incentive to get people to use them, you can put an article or two in your affiliate areas and tell your affiliates they can rebrand the resource boxes with their affiliate links. This is the small-scale version of the viral, rebrandable report theory.

I highly recommend article marketing to anyone who wants to create one-way links, link popularity, and the occasional traffic spike to their web sites. Once you get good at it, you can simply type your way to worthwhile backlinks. It’s a far better method than wasting effort on near-useless reciprocal link trades, or spending money buying traffic from paid sources.