The Only Type of MMO Site You Should Buy

In my last post – Apparently This Is How You Really Make Money Online – Or Is It? – I talked about the new popular trend of buying and selling blogs, and how that is basically a stupid thing to do for either side. I also mentioned there was an exception to this where it is a good idea to buy a blog or static website. That is what I am going to discuss here…

If you are planning to buy a blog or a website then you need to buy one that is highly ranked for competitive keyword phrases in its niche. If it’s a site about making money online or home based business then you want it to be ranked for a lot of keyword phrases related to that. This is because search engine traffic is free, long term, not dependent on your writing style or personality, and won’t require any work on your part since the rankings have already been built up. If it doesn’t have high search engine rankings then you are wasting your money!

For example; I have a website that is ranked for just about every keyword phrase you could think of related to home based business, work at home, and make money online. Almost all the traffic comes from search engines with most of it from Google. If you bought that site from me the traffic would stay exactly the same and the money it earns would not drop at all.

The reason it would continue to make the same amount of money for the new owner is because the traffic, profits, and popularity are completely independent of me. My personality doesn’t matter. My writing style doesn’t matter. My knowledge of making money online doesn’t matter. My subscriber count doesn’t matter. My popularity among internet marketers and bloggers doesn’t matter. Nothing about me matters. The site has the rankings and the traffic and money comes from those rankings.

This is not usually the case with most blogs. At least it hasn’t been with the blogs I have seen sold lately. Most of them don’t have good rankings for important keywords. Their traffic and money mainly comes from RSS subscribers and other bloggers, and they are highly dependent on the owner of the blog for one reason or another.

But don’t get me wrong, there are blogs that could also be sold and continue to get similar levels of traffic and earnings. It just has to be a blog that has good search engine rankings. For instance, the blog you are reading right now, Can I Make Big Money Online, is ranked very highly for keyword phrases like: make money online, make money, how to make money online and many more. Those are competitive keywords that get a lot of searches so the traffic would continue to come in even if this blog was sold.

Also, if you are the one selling a site or blog with high rankings you don’t have it on your conscience that you just robbed someone out of $10,000 or whatever you sold your blog for. You can sleep at night knowing that the person who bought your site is getting their money’s worth.

Another good thing about being the seller of a site like this is that you can do it over and over again to keep making money. It’s a lot easier to build up the search engine rankings of a website for a few competitive keywords than it is to build up a highly popular A-list blog with thousands of RSS subscribers. You can do this a few times a year and keep making big money on each sale. Whereas a highly popular blog usually takes at least a year or more to build up, if you can even do it at all.

Basically the biggest point I am trying to get across here is that if you are going buy a blog or a website make sure it’s one that has high search engine rankings for top keywords in its niche. And a lesser point I am trying to make is that if you are going to build a business out of selling sites then don’t try to build up A-list blogs to sell.

So, the next time you see a blog or website for sale that you may be interested in buying, don’t look at the RSS count, technorati ranking, how many posts it has or how many comments each post gets. For the most part, you should really only be worrying about how highly it is ranked for competitive keywords in its niche and how much traffic it gets from search engines.