The Ezine Poll

Here’s a poll for those of you that publish your own ezines, like me. What’s your favorite format?

There’s more than one way to publish an ezine, and I’ve seen several of them before. Here are some of the common ones, and I’d like to hear from you.

1. Text-only: This is the one I use for my blog summary newsletter. They’re easy to make and don’t cause any real trouble with spam filters unless you’re using words like ‘Viagra’. The down side is that they’re not terribly fancy. By the way, if you do publish a scam online pharmacy newsletter, please leave the URL so I can avoid it.
2. HTML: This is the type sent by the big companies. Pretty pictures and formatting, but can cause trouble with spam filters and image blocking. You can really go to town with one of these, and would be worth it if you could get it through.
3. Summaries with link lists: I’ve seen a lot of this format lately, and used it when I’ve had articles too big or picture-loaded to send in straight text. The ezines are on a web page, and the emailings are a list of hyperlinks going to the pages there. They may include some opening text and I’ve even seen some come with tables of contents and pictures.
4. Summaries with a link: Similar to the one above, but the newsletter is all at the same link. So only one is included with the emailing.
5. List-only: You don’t publish an ezine. You just collected a list from a product you’ve sold, and periodically send out solo ads to it.
6. Something else: You don’t care about the conventions and do something completely different. If this is you, I encourage you to comment and tell me what it is because I like originality.

Don’t be shy. Tell me what your favorite ezine format is and why.