I’m Starting to Like Video

I must tell you, I’m really starting to like making digital videos. I’ve learned a lot about how to do this from WebVideoUniversity.com, and if you have the money, you should look into taking the complete course there for yourself. The information is invaluable.

Once you know what you’re doing, making digital videos isn’t at all hard. Time-consuming, yes, but not hard. And while I’m not going to replace my other efforts with video, I’m most certainly going to start adding video marketing to promote my sites and projects now. They’re just plain fun, and with some work, effective besides.

Granted, making fancy and beautiful videos is more expensive than say, a viral ebook. However, getting what you need to do it isn’t so hard or costly as you might think. All sorts of stock clips, music, equipment and voiceovers are available, and it still won’t set you back thousands to get started unless you want to buy everything on the high end.

Just to warn you though. If you use stock footage, voiceovers, music, or other things of this sort in your videos, make sure you understand the extent of the licensing first.

So, what can you do with videos?

• Drive traffic by putting them on YouTube. It’s within their Terms of Service to do this, as long as you meet the restrictions on things like copyrights.
• Put them on top of your sales letter page to sell your products or services. You can see an example of this on the Butterfly Marketing web site.
• Bundle how-to videos with your ebooks or software products! If you think demonstrating something is the best way to go, make a video manual and add value to your products that way.

Internet Marketing is trending towards video. While I’ve made sales and opt-ins without it, I’m certainly not going to overlook its potential now that I can make them for myself.