How To Pick The Right Niche For Your Online Business

In the previous post in my getting started series we talked about the importance of knowing what you want. In this post we are going to discuss how to pick the right niche for your online business.

A while back I wrote about how to pick the right niche for your blog. The same process can be used to pick the right niche for your online business. Here is a quick outline of the steps you need to take (you can read all the details here):

1. Make A List Of Your Passions

2. Make A List Of Things You Do Well

3. Merge The First Two Lists

4. Choose Your Favorite 3-5 Niches

5. Determine The Traffic Potential

6. Determine The Money Making Potential

7. Make Sure You Have Time For The Niche

The Most Important Things To Remember When Choosing The Right Niche For Your Online Business

You should choose a niche in a target market that you CAN and WANT to spend a LONG time serving. While you can have online success by going from one niche to another and you can have online success by creating products in niches that you are not passionate about it is much easier to build a business by sticking with one niche market that you LOVE and catering to that target market. I am going to say that again , because it is SO important:

It is much easier to build a business by sticking with one niche market that you LOVE and catering to that target market.

To help target the right niche, you need to decide who your ideal customer is. You can do this by answering the following question:

Who will I enjoy serving?

Target your online business for a niche you would LOVE to serve (click here to read a previous post I wrote about the importance of choosing your customer first).

You want your online business to be enjoyable and easy. One of the best ways to do that is stick with a niche you are passionate about.

If you REALLY want to make big money online AND enjoy it, then do what you LOVE.