Apparently This Is How You Really Make Money Online - Or Is It?

I’ve done many things over the years to make money online and have heard of countless other methods that I simply never tried for one reason or another. But I must not have gotten the memo on the newest trend in making money online.

If you follow the make money online blogosphere at all then you have probably noticed the same trend I have seen spring up lately. I’m not sure what to call it but it goes a little something like this… start a blog, build up it’s popularity, get a lot of readers, and cash out big time by selling it.

I guess this must really be the way to make money online. I mean if all these well-known bloggers are doing it then it has to be a great thing to do, right? Well, I suppose it can be a great way to make a nice chunk of money all at once.

But, then what? Your blog is now gone. Your monthly income is now gone. All the hard work you put into it for months or even years… gone!

It’s definitely not an easy or quick task to build up a popular blog so this isn’t one of those “rinse and repeat” business models that you can do over and over again to keep making money. Out of the thousands of bloggers out there only a small percent ever build up a highly popular blog.

Not to mention this is horrible for the person that gets suckered into buying the blog. Most of these blogs are selling for a lot more than they are actually worth. Yeah it looks good on paper because they do have a lot of traffic and a big following. But they aren’t following you, the new owner; they are following the original owner.

These blogs that are being sold have been branded by the original owner and the readers are following them because of their writing style or personality or some other trait they possess. As soon as the blog is sold all that goes away and so do the readers.

The new owner isn’t left with much more than if they would have just started a new blog and built it up themselves. Now they are out $25,000 or so without a whole lot to show for it.

So, let’s take a look at where the seller and buyer are sitting at this point…

The seller has a full bank account but nothing to bring in more income and the money they just got from the blog sale won’t last long. The buyer has an empty bank account and a blog that might be bringing in a little income but not nearly as much as they thought it would.

Neither side wins!

Therefore, I don’t think this is a very good way to go about making money online for either the seller or the buyer.

Of course there are a few exceptions to this. One being if the seller can no longer keep the blog for some reason and must sell it. Another being if the buyer is getting a popular blog for a super low price. And search engine rankings also play a big factor. But these exceptions are a whole other article themselves so I won’t go into them here. I will save that for my next post.